Stephy Says 💋 , if your brand was present in a room before you arrived, what word would be used to describe it? How do people know you? What do people know you for? Think about it. Your brand is your introduction. Branding is what people say about you when you’re not in the room. What your brand says about you adds value even your absence.
I’ll rewind for a second and give you this one abbreviated but vital statement. One of the most misused words in business are marketing & branding. The brief difference between the two is this: Branding is who you are. Marketing is what you do. (Don’t worry, we will review this in another blog post or YouTube webinar).
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Now that the preliminaries are out of the way, let’s talk about why you’re really here. You want to know what I have to say about —branding.
By definition, branding is “the promotion of a particular product or company by means of advertising and distinctive design.” But Stephy Says 💋, YOU are your brand. Everything you are & everything you do is your brand. Your brand should appeal to the senses & mind; what people see, hear, think, or even feel.
Brands can be created by way of one or multiple things: logos, jingles, mottos, taglines, or characters (mascots).
What is a brand? And why is it so important?
- Your brand is:
Your brand is what clients or consumers use to set you apart from competitors. It paints the picture for consumers of what they can expect from you & can easily provide information about you before they meet you.
When I wrote my mission statement & vision, I wanted my brand to be known by 3 words: Engage. Empower. Impact. This is how I want to be introduced, even if I am not in the room. I want individuals to vouch for my services & attest to the statement that I engage with others by empowering their brand & impacting their lives. Besides this, whenever someone sees a pair of red lips, I want them to think about Stephy Says 💋.
Ok, you’ve heard my branding terms or keywords. Let’s talk about yours. In order for your brand to grasp the attention of consumers & capture their interest, you have to think BOLDLY!
Be creative. Be concise. Be conscientious. Your wording is everything!
This would be a good moment to think about the brands you already know. You can probably complete this branding exercise with little or no help from me:
•Nike- Just Do It.
•Subway- Eat Fresh.
•CoverGirl- Easy, breezy, beautiful, CoverGirl
While considering wording, also be mindful of typography. Is your business more professional? Consider using a font with “feet,” such as Times New Roman. For a business related to children or youth, maybe a fun font such as Comic Sans MS could be used. If your brand is more formal, try Lobster.
It probably goes unnoticed by wording & typography is one of the 1st layers to branding. Take a peek at the image below for examples of these typography styles.
Aside from wording, another vital component of branding you must consider is COLORS! Think of all the colors you see & what emotions or thoughts that they create inside of you. What picture do you want to paint for your future customers & clients? Do you want to create feelings of optimism & hope? Maybe, yellow is a perfect color for you. Another example of the use of colors would be a brand using the color blue which may evoke feelings of calmness & peacefulness. What colors do you use for your brand? Click here to see a chart of colors & its correlated emotions.
Now, move on to the next order of business. Just a small recap: we have talked about wording & colors. Let’s add more building blocks to #buildabrand.
The next element you need in branding is packaging & presentation. Most sales & increase of clients occur because the product is appealing to the eye. Think about a caterer & the importance of the food presentation on a plate. How many times have we been upset at fast food restaurants because our food “doesn’t look like the picture.” If the food placed sloppily, your Yelp review of the brand may be negative. Another example poor branding is McDonald’s. Even if the food was stellar, they are mostly associated with a flaw. What are they known for? “The ice cream machine is down.” That common occurrence devalues their brand.
Keys to #buildabrand
The key to branding is:
✅Consistency (how often do you make yourself known?)
✅Communication (how often do you speak with or to consumers?)
✅Knowledge of your audience (who are you appealing to)
✅Exposure (multiple platforms to reach multiple geographic locations)
✅Evolving (how have you leveled up? How much growth have you seen?)
✅Competitiveness (how can you be better than your competition?)
✅Passion (do you really love who you are as brand?)
I’m hopeful that this post has been time well spent & informative. While this post may have been the abridged version of branding, it should be able to provide building blocks in your business. A solid foundation is the only way to build a fortified business.
Want to hear more? Be sure to listen to the Stephy Says 💋 Show!
Webinar coming soon! Subscribe to my YouTube channel, it’ll be posted there.
Happy branding! As always, LIKE, SHARE, COMMENT, & SUBSCRIBE ✨